SalesDiagnostics
1011 High Ridge Road
Stamford, CT 06905
As a Marketing/Product Executive, you want to develop a keen understanding of:
How buyers perceive your company's market positioning vs. your competitors' positioning
How buyers perceive your company's product/service strengths and weaknesses relative to your competitors
Many Marketing/Product Executives have tried to identify the key drivers of buyer perceptions and/or dissatisfaction, yet they have found that they have a limited ability to obtain unbiased, qualified information that will uncover these drivers.
Insight into buyers' perceptions of your product/service delivery requires elements that only a third party can deliver.
SalesDiagnostics provides the anonymity, confidentiality and objectivity required to obtain buyer feedback that is unbiased, forthright and accurate.
We can help you increase your understanding of the key drivers of buyer perceptions and/or dissatisfaction through our Foundation Services: Buyer Satisfaction Diagnostic and Win More Diagnostic services
These services provide insight and analysis into the root causes of lost sales and buyer dissatisfaction. We leverage this insight and analysis to develop a detailed action plan that can help your organization:
Improve your product/service positioning
Prioritize product/features development and enhancements
Improve those aspects of product/service delivery that are most critical to winning buyers and keeping them satisified
We can also provide further insight into key drivers of your buyers' perceptions through our Follow-on services, specifically our Comprehensive Product Assessment and Competitive Assessment services. These services focus on very specific aspects of your product features or competitive environment that may be adversely affecting your ability to deliver a superior product/service to your buyers.
Through these services, we develop a comprehensive customer needs grid to guide product requirement planning and a comprehensive competitive grid to identify product/service gaps. We also deliver a detailed action plan that specifically addresses those issues affecting product success and effective market positioning.
